Neil Corall, the owner of a sandwich shop, has been forced to change the name of his shop from Earl of Sandwich to E.A.R.L on the Green. Why? The 11th Earl of Sandwich (right) balked after learning that the small shop was named after his growing chain of sandwich shops located in the USA. It seems that 11th Earl didn't want there to be any confusion between his chain and Mr. Corall's, thus the legal action. Mr. Corall did change the name of his shop, but now the 11th Earl wants him to pay his legal fees (which total ₤2,000), along with a ₤1,500 goodwill payment. Needless to say, Mr. Corall has said he will not pay the goodwill payment & has yet to pay the legal fees.
The Aristo News is a bit surprised by the 11th Earl's legal proceedings, although the Earl's representatives did note that he intends to open shops in the UK and Europe. Fair enough, but is bullying a shop owner the way to create goodwill for your brand? We think not.
To check out the 11th Earl's shop, click here. (Ironically, this story isn't in the press section of the website...)
To contact Neil Corall's shop, call 01224 587259.
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